Tag Archives: planning business promotions

Promoting Your Business or Product with a Holiday Tie-In

To promote your business, or product or service, take advantage of the many reasons to celebrate throughout the year.  Every month and season offers an assortment of holidays, special occasions and commemorative days.  Some are obvious (i.e., Thanksgiving) and some are not (i.e., National Celery Day).

Planning a promotion around a certain celebratory day is a great way to boost awareness and sales.  It gives you a tie-in, or a hook, that is likely to resonate with your target audience and media.

If you do a little research, you’re likely to find days that are a perfect fit for your business/product and customers.  Tying in with this special day, plan a promotion, such as a sale/special, coupon, new product/service launch, or special event.  Your product might also make a great gift for someone being celebrated on a certain day.

This time of year, promotions might tie in with the end of summer, beginning of fall, back to school, off to college, or kindergarten readiness.  You might also want to start planning ahead for some of the bigger holidays like Labor Day, Halloween, Thanksgiving and the December holidays.  Also, August is American Artist Appreciation month, Foot Health month, Home Business month, National Catfish month, National Golf month, National Inventors month, and Water Quality month.

Here are some additional special celebratory days coming up in August: Sisters’ and Friendship Day on August 4; Coast Guard Day, Mustard Day, Chocolate Day, and Dollar Day (anniversary of the creation of the US Dollar) all on August 8; Book Lovers Day on August 9; S’Mores Day on August 10; Play in the Sand Day on August 11; International Left-Handers Day and Filet Mignon Day on August 13; National Creamsicle Day on August 14; Julia Child’s Birthday and National Relaxation Day on August 15; Roller Coaster Day on August 16; Archeology Day on August 17; International Homeless Animals Day on August 18; National Aviation Day and Potato Day on August 19; Kiss and Make Up day and National Banana Split Day on August 25; National Dog Day and Women’s Equality Day on August 26; and many others.

Whether you want to plan a promotion, or you just want to celebrate one of these days for fun, this time of year presents lots of opportunities.