Marketing Your Business for Magazine Valentine’s Day Gift Guides, Feature Articles, Fun Things to Do
Valentine’s Day is less than six months away. So if you have a business, product or service that ties in with Valentine’s Day in any way, you would be wise to start planning now.
Many publications run special Valentine’s Day gift guides in their February issues. The larger publications (i.e., national and regional magazines) start working on these issues six months out (that’s right now). Others begin working on them three to four months out, but it’s still a good idea to pitch them early, or at least be prepared with a solid, well-thought-out pitch for when they are ready to receive them.
Valentine’s Day gifts might include the traditional chocolate/candy/sweets, flowers, perfume, jewelry, and lingerie. They might also include the following: candles, trips, bath products, wine, champagne, gift baskets, art, cards, novelty items, books, handbags, spa treatments, tickets to a concert or performance, clothing, shoes, children’s items, and just about anything a “sweetheart” or loved one might love to receive. Other great Valentine’s Day gifts can be products that are red, pink, heart-shaped, have to do with heart health, are decedent, have to do with cooking or entertaining, or are sentimental and heartfelt.
So if your product has anything to do with these or any other great gift ideas, you may want to consider pitching them for inclusion in holiday gift guides.
In addition to gift guides, publications often feature Valentine’s Day segments and stories about relationships, marriage, dating, weddings, popping the question, romantic trips and getaways, romantic meals, entertaining, romantic surprises, celebrating Valentine’s Day with children, crafts, décor, cultural traditions and customs, books, and more.
For these types of features, writers and editors often want to interview or quote experts in these topic areas (i.e., relationship expert, wedding planner, florist, jeweler, matchmaker, chef, travel agent, Bed & Breakfast owner, author, interior designer, and so on). A well-written press release (and maybe also press kit) that ties in with Valentine’s Day and the publication’s readers, and positions you/your company as an expert can get you featured in a major magazine. Your release or kit might also include “tips” on something Valentine’s Day related.
Here are some ideas for potential Valentine’s Day related articles:
First date tips (from a matchmaker)
What to wear on your Valentine’s Day date (fashion designer, personal shopper)
How to look your best on Valentine’s Day (makeup artist, cosmetic company founder)
Children’s Valentine’s Day crafts and activities (artist, children’s party planner, craft store owner)
Fabulous Valentine’s Day meals (chef, cookbook author)
Plan a romantic weekend trip for Valentine’s Day (travel agent)
How to propose to your sweetie (wedding planner)
Making Valentine’s Day centerpieces (florist)
Creative ideas for making and decorating Valentine’s Day cookies (baker)
Think about ways your business, product or service ties in with Valentine’s Day (as a gift, a way to celebrate, something for kids to do, a meal, a romantic getaway, relationship advice, etc.). This can be a great opportunity for effective Public Relations, exposing your company/product to thousands, tens and hundreds of thousands (even millions in the case of the largest circulation national publications) of potential buyers, and significantly increasing sales.
LG Writing will create you Valentine’s Day pitch package (for inclusion in gift guides and other Valentine’s Day features). Contact me at firstname.lastname@example.org or (805) 477-0037.
Side note: If you are looking for additional PR opportunities in the month of February, one or more of these may tie in perfectly with your company/product. February is also American Heart Month, African-American History Month, National Dental Month, Chocolate Lovers’ Month, Great American Pies Month, Creative Romance Month, Human Relations Month, and more. These are even more opportunities for promotional tie-ins.