Tag Archives: creativity an asset in business

Creative People Make the World More Interesting, Fun, and Sometimes, Pretty

I have always valued creativity and been fascinated with creative people, products and businesses. Maybe that’s why I am so obsessed with the TV show Shark Tank and its “Why didn’t I think of that?” factor. I am always impressed with the inventors and entrepreneurs on the show who have the guts to not only bring their ideas to fruition, but to present them to the world.

I admire people who are creative and do something about it. They believe in themselves and their innovative ideas. They fully embrace their creativity. They foster it, revel in it, and live it.

For example, when my cousin Jerrod Blandino, the co-founder/owner of the successful cosmetic company Too Faced (www.toofaced.com), had an idea for a cosmetic company unlike any others that existed at the time, he ran with it. He had a background in the cosmetic industry, as well as artistic talents and that special innovative persona. He also had an idea. A good one.

His concept for Too Faced began as an observation of a gap, or “something missing,” he saw in women’s cosmetics. It continued as a “what if?” and then a “why not?” He mapped out his vision and moved forward without ever looking back. Now, Too Faced is a multi-million dollar company. Jerrod continues to create and innovate with new and fresh ideas for products that, in a way, make the world more beautiful.

Then there’s that Cat Drawing Guy (http://iwanttodrawacatforyou.com/) who appeared on Shark Tank, and got Mark Cuban to invest in his simple, silly, yet clever, cat drawing service. This guy, Steve, is also one of those unstoppable creative types who believe in their ideas enough to pursue them. Who knew the world needed a service that let people request personalized stick-cat-figure drawings? Steve knew, and he made it happen.

There are all of those creative people who start their own businesses, create new products, pursue their creative passions, and give the world something revolutionary.

Julie Clark created Baby Einstein (www.babyeinstein.com) because there were no videos that exposed babies to music, poetry and art. Sara Blakely created Spanx (www.spanx.com) to address the need for slimming, smoothing undergarments. Bethenny Frankel created Skinnygirl® cocktails (www.skinnygirlcocktails.com), a line of low-calorie adult beverages. My client Constance Sherman created Hot Girls Pearls (www.hotgirlspearls.com), the first ever freezable pearl jewelry, to combat hot flashes.

These innovators, and all of the entrepreneurs, inventors, authors, screenwriters, artists, musicians, comedians, and other movers and shakers contribute to life-improvement. By pursuing dreams, following their passions, and making it happen, they make the world more interesting, more educational, more humorous, more beautiful, more comfortable, and even more svelte, in some way.

In an upcoming post, I will discuss ideas for putting creativity to use in business, and how to get your creative juices flowing.

Meanwhile, I would love to hear about additional creative entrepreneurs and innovators.

Lori Granieri

www.lgwriting.com