PR 101: Marketing and PR Terms, Part 3

Here are some common terms used in PR (part 3 of 3):

Media Release – (Also called a press or news release) this is a journalistically written news-worthy story on a client’s behalf and submitted to appropriate media channels in the hopes of generating media coverage.  In place of or in addition to the media release, media advisories/alerts, tip sheets, op-eds, letters to editors, and story pitches can be used.

Press Kit – A package of informative materials on a company/product to give to members of the media to assist them in providing coverage.  It may contain backgrounders, company history, biographies, photographs, brochures, business card, press releases, prior press coverage, tip sheets, and other useful information.  The hard copy version is usually presented in a folder; online versions are also used.

Event Management – tending to all of the details and components involved in putting on an event.  In public relations, this would include publicizing the event, its cause or purpose, the company or organization behind it and serving as a media contact at the event.

FAQ’s – A list of most frequently asked questions and their responses.  This can be included in marketing materials – on website, in brochures and in press kits – and is a great way to communicate a company’s benefits and services.

Promotional Items – specialized advertising products; various objects that feature a company’s name, logo, contact information and that are given out to customers and prospects to create top-of-mind awareness.  They’re another marketing tool, and can be in the form of pencils, key chains, writing pads, calendars, coffee mugs, T-shirts and so on.


PR 101: More Marketing and PR Terms, Part 2

Here are some common terms used in PR (part 2 of 3):

Campaign – The overall strategic plan based on research, defined target audiences and goals.  The campaign is the means by which to accomplish goals and implement strategy, and including all of the tactics or activities to be utilized in doing this.  For example, a campaign for a business might include a grand-opening event, a website redo, a quarterly newsletter, ongoing press releases, a direct mail piece and new brochures.

Positioning – How a company stands (stands out) in the marketplace (among the competition), and measures taken to make a company stand out in a certain way among the competition.  You can position a company or product based on a unique quality/characteristic or benefit, by specialty, by specialized target audience, by something unique about the process of delivery and so on.  An example is Domino’s Pizza delivering in 30 minutes or less (emphasizing being fast and reliable).

Strategy -the overall plan of action; it is what the campaign is based upon; the basic idea of how the campaign shall develop.  An example of strategy might be to highlight a company’s strengths and capitalize on what the competition doesn’t offer; or to position a company as a thought leader on a topic.

Brand Building – developing a company’s image, which is carried out consistently in marketing materials and activities.  The brand of a company is embodied in its logo, colors, letterhead, business card, website, etc. as well as in the minds of its audience.

Hot Buttons – issues in the media that generate a strong emotional response.  Some examples might be gas prices, terrorism fears, globalization, international trade, job outsourcing overseas, and so on.

PR 101: Some Public Relations Terms Defined, Just for Fun, Part 1

Marketing and Public Relations Terms, Part 1

 Here are some common terms used in PR (part 1 of 3):

Public Relations – establishing and maintaining a favorable relationship with a company’s/organization’s publics.

Advertising – a paid-for publicity tool.  An example would be a TV or radio commercial, a newspaper or magazine ad, a billboard, a website banner ad, product placement in TV shows or movies and so on.

Market Research – a systematic method to collect data about the marketplace, to use in creating campaigns.  It may include surveys, interviews, online research, and other means of gathering useful data.

Trade Markets – This is a focused market segment, often targeted in business to business marketing, and reachable through trade publications and trade shows.  For example, a company that produces software for medical billing wouldn’t market to the general public, but rather to a specific trade market – doctor office managers/billers/personnel.  It would use avenues that reach these audiences.  Another example would be for a company that makes construction tools to target construction trade magazines rather than home and garden magazines.

Consumer Markets – This is the opposite of trade markets, consumers – the public or a defined segment of the public.  They are reachable by more traditional avenues or through consumer publications.  For example, a company that makes beautiful living room furniture would target home and garden magazines.

Grammar Fanatic

As an elementary school student, I found most school subjects boring … except for English (and art).  During social studies I could usually be found staring out the window daydreaming.  During math I could be found sleeping with my eyes open.  But when it came to grammar lessons, I was all over it.  Give me a dangling participle and I’ll show you what to do with it!

I can clearly recall learning how to dissect sentences with those complex graph things on the blackboard, and getting excited about it.  I could tell you exactly where the subject and predicate should go, and under what each adjective and adverb should hang.  I aced spelling bees.  I totally got when “i” came before “e” and how to use synonyms, homonyms, smiles and metaphors, and punctuation.  I had no problem with silent letters or gerunds or pronoun antecedent agreement.  And, I knew when to use “I” and “me” when followed by an “and.”  For example, “Bob and I are going to English class” (when it’s the subject of the sentence); and, “Frank sat down next to Bob and me” (when it’s the object).  I also knew the difference between “their,” “there,” and “they’re,” and “to,” “too,” and “two,” and “its” and it’s.”

In high school, my love for grammar turned into an interest in writing.  By college, I realized I might actually be good at writing (professors told me so) or could be with more practice.  So, I majored in journalism, and learned how to write newspaper style.

Ever since then, I’ve been honing and expanding my writing style and ability.  I have written newspaper and magazine articles, newsletter articles, essays, books, research papers, business correspondence, and marketing materials.  I have written for teachers, the general public, targeted audiences, adults, children, and business people.  I have written to inform, entertain, educate, persuade, document, and share.  Depending on what I write, and what and who it’s for, I can adapt and adjust.

I also learned that after mastering the basics, you could bend some of the rules (such as using a conjunction, like “and” or “but” at the beginning of a sentence.  And, when necessary, you can also end a sentence with a preposition.  Grammar doesn’t have to be so stuffy.  No one wants to read old-school proper English with “thee” and “thou” all over the page.

I continue to learn and improve on my writing.  It’s something I love.  It’s my passion and my niche.

Just, don’t ask me to solve a theorem, add up fractions, do long division, or tell you which settlers discovered what and when.  Did I also mention that I also love calculators and Google?

LG Writing’s New WordPress Blog

Welcome to my new blog location.  I moved from Blogger to WordPress.  I have used Blogger and WordPress platforms for the various blogs I have worked on, and have had a hard time deciding which I liked more.  They both have their strengths and weaknesses.  However, today, after continuously trying to cut and paste some blog content I had spent a good deal of time and effort on creating onto my former Blogger site, and continuously having it show up in all caps even thought that’s not how I wrote it, wanted it, or how it showed up in preview mode, I decided it was time to leave Blogger.  So here I am at WordPress.  I will be transporting some of my posts from the old site, and adding lots of new information.

Thank you for visiting.  I look forward to interacting with you, sharing information, and hearing what you have to say.



Copywriting Samples for LG Writing