Here are some common terms used in PR (part 3 of 3):
Media Release – (Also called a press or news release) this is a journalistically written news-worthy story on a client’s behalf and submitted to appropriate media channels in the hopes of generating media coverage. In place of or in addition to the media release, media advisories/alerts, tip sheets, op-eds, letters to editors, and story pitches can be used.
Press Kit – A package of informative materials on a company/product to give to members of the media to assist them in providing coverage. It may contain backgrounders, company history, biographies, photographs, brochures, business card, press releases, prior press coverage, tip sheets, and other useful information. The hard copy version is usually presented in a folder; online versions are also used.
Event Management – tending to all of the details and components involved in putting on an event. In public relations, this would include publicizing the event, its cause or purpose, the company or organization behind it and serving as a media contact at the event.
FAQ’s – A list of most frequently asked questions and their responses. This can be included in marketing materials – on website, in brochures and in press kits – and is a great way to communicate a company’s benefits and services.
Promotional Items – specialized advertising products; various objects that feature a company’s name, logo, contact information and that are given out to customers and prospects to create top-of-mind awareness. They’re another marketing tool, and can be in the form of pencils, key chains, writing pads, calendars, coffee mugs, T-shirts and so on.